Case Studies


Let you display your own successes through the eyes of your customer's success. Their effectiveness is unparalleled and unbeatable.

Email Marketing


Pound-for-pound, email marketing brings the best returns of all...

...when done right, that is.

“Russ was amazing! He was a true professional and a joy to collaborate with. He has a unique ability to dive in and assimilate new areas and industries to produce remarkably clear and concise writing. I plan on working with Russ on many more projects.”

(Patrick Parker, CEO, EmpowerID)

“As always :) Very professional, he can find a way to make any story sounds fascinating. Definitely will work with him again in the future.”

(Noa Yitzhak, VP Marketing, OpenLM)

Specialties

CUSTOMER TESTIMONIALS

Further client testimonials and reviews. My Book of Proof is below.

Contact Me

Use the Contact/Assistance box (to the right) and item 2 to get in touch. I'll get back to you asap.

Russ Crowley

Some Samples...

A professional writer since 1997, I've been fortunate to have helped hundreds of clients.


(I have almost 11-years of client reviews and testimonials in my Book of Proof, below).


First, to both orientate you that you're in the right place, and to alleviate any concerns you may have, here's a small taster of what some of my clients have said: 

This is the 2nd time I've hired Russ and his skill, professionalism and expert communication was genuinely appreciated and respected. I hope we get to work together again!

(Hannah Morris, Head of Design and Development, Impact International)

“Russ has been a pleasure to work with, he is extremely knowledgeable and has taught me a lot during our time working together. His communication is excellent, I really appreciated the walk though videos - it made a complex job very easy to understand and digest at my own pace. Thank you so much for all your amazing work, you have made a lot people's lives a lot easier! hope to work with you again soon.”

(Hannah Morris, Head of Design and Development, Impact International)

"Russ is incredible!!!!!! A true professional & expert who went above and beyond for us. Thank you, Russ!!"

(Microsoft, White paper)

“Russ was a perfect resource for developing a fairly technical and complicated application training guide. The customer for whom we were doing the work changed emphasis mid-project, but the work Russ did is exemplary and we will be able to leverage both the content and the layout to great advantage going forward. Being in vastly different time zones was not a problem for us, and he always provided the expected work in a reasonable time. He asked questions when needed and provided frequent updates to make sure neither of us were going in the wrong direction. He is a very high-caliber resource whom we hope to work with again.”

(Dan Opyd, Partner, Datanet)

“Russ is a highly competent expert in Technical Editing and Copywriting. Russ was able to work as a seamless extension to our business analysis and software development team to craft and update detailed design documents and analysis documents.


His experience and expertise improved not only the documents but also our team's skills and capabilities by showing us new and improved ways of crafting and Editing documents. As an added benefit, Russ works/lives in a different time zone which allowed our team to provide him documents at the end of a day and receive them back from Russ when we arrived to the office in the morning.


I and our entire team, wholehearted endorse Russ and his excellent work. We will definitely engage him again in the future. Thanks.”

(Steve Goldsby, President, ICS)

You've seen some of my testimonials and reviews, above. Below is my Book of Proof containing client reviews and testimonials from 2011:


A professional writer since 1997, I've helped clients in in many industries, including manufacturing, live events, maritime (commercial and defense).


However, my journey with software began in 1999 and, 20+ years on, SaaS is where my heart is. 


SaaS clients I've helped are in:

  • Finance/Banking
  • Military
  • Maritime (commercial and defense)
  • Energy
  • Telecoms
  • Arts/History
  • Publishing
  • Insurance
  • Risk Management
  • Waste Management
  • Blockchain
  • IT Services
  • Cybersecurity
  • Software Licensing
  • Construction
  • Healthcare
  • Education
Technical Copywriting


All types of copywriting, including White papers, Case studies, reports, etc.

Technical Writing


From specifications, user and admin guides, to all areas of producing video training, 

Marketing Copy


Landing pages, email sequences (sales and nurturing), brochures, etc.

about me...

A Background in Tech, a Wizard With Microsoft Word, and an English Language Degree...


...what could possibly go wrong?

The MCSE (Microsoft Certified Systems Engineer) was my starting point. That was in 1999 and I've never looked back.


From working onsite in London, Peterborough, Norwich, I've helped many organizations clarify and improve all areas of their business. From honing processes and procedures, through to QA/QC roles in a major programme at Aviva, and even document management systems.


More recently, I've worked on various projects, including consulting on UI/UX for a boat marketplace; user guides, sales pages, email lists, VSLs, and even video training for construction; and, along the way created my own book-publishing software using Microsoft Word and have self-published over 800-books on Amazon for myself and others.


Dr. Mark Clayson wrote:


You'd be surprised but, hopefully, not much.


It's impossible to have all the answers, but what I find is you actually earn your money when the chips are down.


When the plan goes wrong, the lateral thinking needs to kick in, and you need to draw hard on those expensive qualifications and certs to earn your keep.


And that's what I excel at.


As Jamie Kelly, president of Brainy Marketing said:


A developer at heart, since then I've also upped my own game.


Getting certified...

In one recent conversation, the client pointed out how I'd, quite literally, "written the book on formatting." Again, having published over 800 books for myself and clients, it would be rude to disagree.


(This also makes it perfect for clients who need reports, white papers, or other lead magnets.)


From academia:

How Can I Help You?

Note: I do have client reviews and testimonials dating back to 2011 in my Book of Proof, below. That way you can see exactly what everyone's said and use this to make your mind up about what it's like to work with me.

MCSE and Humble Beginnings

Note: the above items are not exclusive. With over 2 decades as a professional writer, at one time or another, I have written most types of documentation and am sure to be able to help. If you're unsure, get in touch - "It's just a conversation."

A veteran technical copywriter, here's where my expertise lies:

To serve my clients better:

B2B Technical Copywriter | MOS Word Expert White Paper, Case Study, & Email Specialist

That was just one of several writing projects I've helped Microsoft with.

Online help to video training: 

From articles to webpage wireframing:

Multi-page user guides to single-page on-boarding:

And much more.

And landing pages to email sequences:

To anyone who uses Word.

“Russ was extremely proactive. His attention to detail was stellar. His communication was immediate and clear. Would highly recommend!”

('The Freelance Toolkit' white paper, Microsoft)

“Russ is a writer who has a broad worldview and an understanding of a lot of areas, which aided us in getting a new product line out the door quickly. He knows the right questions to ask and was able to handle the psychology of writing to multiple audiences at the same time. I will use him in future projects.”

But it wasn't always like that...

“I can wholly, unequivocally and without reservation recommend working with you, Russ. I speak five languages, and I don’t think I can find the words in any to make that statement any stronger or more sincere.”

(Jonty Yamisha, CEO, OptiLingo)

“Russ, you are a joy to work with.”

(Jan Kampman, Mulder-Kampman)

“Very easy to work with, super professional.”

(Noa Yitzhak, VP of Marketing, OpenLM)

(Scroll down for some live samples)

Flipbook samples...

Here are some flipbook samples (they'll take a few seconds to load. Use the controls to mazimize, view thumbnail navigation, etc. Also, if there is a download arrow, you can also download the sample as a pdf).

With the above in mind...

Technical Writing


User guides, admin guides, online help, onboarding training videos, etc.

White Papers


Authoritative pieces that allow you to showcase your products and services 24/7 in a no-pressure environment.

Read what others have to say...

Microsoft Word


Your Word relationship might be hate-hate. Mine switches between sending Christmas cards and throwing darts!

eBooks/Lead Magnets


Lead-gen is the life-blood of any organization. eBooks and lead magnets help keep the blood pumping. 

UX/UI (& Processes)


With a background in software/SaaS and process improvement, I like it when things are easy and logical.

Book of Proof

That's my goal.


Not only to be easy (and a joy) to work with, but to understand your business, your needs, and to work together to achieve them in the best and most efficient manner possible.


Scroll down to see a small 'About me' section.

(Note: these are all from repeat clients.)

Delving deeper into the intricacies of Microsoft Word helps me serve my clients better. (I also use Word for 95% of my writing, so it's win-win all the way.)

Word Wizardry

Allows me to help others

“Russ is a writer who has a broad worldview and an understanding of a lot of areas, which aided us in getting a new product line out the door quickly. He knows the right questions to ask and was able to handle the psychology of writing to multiple audiences at the same time. I will use him in future projects.”

(Jamison Kelly, President, Brainy Marketing)

“I can wholly, unequivocally and without reservation recommend working with you, Russ. I speak five languages, and I don’t think I can find the words in any to make that statement any stronger or more sincere.”

(Jonty Yamisha, CEO, OptiLingo)

"Fantastic experience. I think that says everything. Looking forward to the next time. Thanks Russ."

(Jan Kampman, Partner, Mulder-Kampman)

"Makes me reconsider what 5 stars means for everyone else I've worked with. Russ recorded videos explaining everything he was doing to help our document and how we could do it ourselves going forward. Teach a man to fish... Couldn't recommend Russ more highly."

(Colby Howard, President, ParagonIntel)

Teach a man to fish...

For more reviews and testimonials, check out my...

To consultancy work and conversions: